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Increase Your Sales NOW with
BCG’s Marketing Analysis
The Essential 1 st Step to Success

Your Marketing Plan is the way in which you match what you do best with the customers you want to reach. All your decisions and actions are undertaken to generate a sale from your important customer group, the smiley face in the diagram.

In business school terms marketing includes the four elements that you control:

1. Product
2. Price
3. Distribution (Place)
4. Promotion

Your decisions regarding these four elements, are influenced by

1. The economic& social environment
2. Technology & government regulation
3. Competition
4. Your talents and constraints

In practice a Marketing Plan is concerned with communicating the benefits of your product to potential customers so they will choose yours over the competition.

Basically your Marketing Plan addresses

1. What do you sell?
2. What are the benefits? What’s your proof?
3. Who are your buyers?
4. Why should people buy from YOU?
5. What’s your Compelling Marketing Message?
6. What are your options for attracting people?
7. How much can you afford to spend (time and $)?
8. How will you track results?
9. What’s missing? How can you close gaps?

BCG’s marketing assessment shows you how effective you are in each step of the process based on your unique combination of resources and product.

This analysis is essential for realizing plentiful, profitable sales.

Act now
Schedule your MARKETING ASSESSMENT
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Phone: 530.892.2942 or E Mail: solutions@bcgca.com to
schedule your MARKETING ASSESSMENT